I just saw in today’s Guardian that Channel 4 are axing there morning schools programmes from next year and replacing them with web-based interactive materials. According to the report, there will be a mixture of online games and projects based on social networking activities and sites; and Channel 4 admit that they are taking a gamble with this approach. Though I did like this quote: “It was very clear that we had to do something, . . . “because at the moment what we do is spend Â£6m commissioning TV programmes aimed at 14- to 19-year-olds and then put them out in the morning when they’re at school.”
Education is central to Channel 4’s remit and funding. I just hope this initiative doesn’t go the same way as the ill fated BBC Jam.